“Bella Flora” Logo Development Study

2025

Adobe Illustrator

This personal logo and branding study, inspired by my nickname “Bella,” reflects my love for florals and refined design. I envisioned a boutique flower shop that blends natural beauty with minimalist, eco-conscious packaging. The identity comes to life through a soft pink and deep green palette, evoking warmth, growth, and elegance.

This imagined boutique would offer not only locally sourced floral arrangements, but also plant supplements and flower food—all packaged in simple, biodegradable materials. The goal is to give customers the luxury of a thoughtfully crafted bouquet while supporting sustainable choices that are gentle on the environment.

This design is rooted in capturing warmth, connection, and the beauty of simplicity—making flower shopping feel thoughtful, personal, and quietly luxurious.